Media Literacy Final Test Guide

Media Literacy Test Study Guide

 

Review the 5 Key Concepts of Media Literacy

1. Media are constructions
2. Audiences negotiate meaning
3. Media have commercial implications
4. Media have social and political implications
5. Each medium has a unique aesthetic form

You can view all the videos about the key concepts by following the link below.

http://mediasmarts.ca/media-literacy-101

You will be asked to look at a variety of media including:

• print advertising
• TV advertising
• Online videos
• Websites

You will be answering questions based on the form and content of the media. All questions on the test will relate back to what we learned in class.

You will also be asked questions about the advertising techniques we learned in class:

• Pathos
• Ethos
• Logos

As well as the additional ones:

• Avant Garde
• Weseal Words
• Magic Incredients
• Patriotism
• Transfer
• Plain Folks
• Snob Appeal
• Bribery
• Bandwagon

I will not be asking any questions about camera angles.

Media Advertisement: Success Criteria of Presentation

Media Presentation Success Criteria

Presentations will take place this Wednesday, December 16th. Please make sure you have organized all materials in advance.

• Use good expression
• Eye contact with the audience
• Standing straight, confident, no slouching
• Use appropriate gestures
• Voice is clear and easy to understand
• Volume is loud enough for everyone to hear
• Product has been clearly introduced
• Use of pathos, logos and ethos has been explained
• Practice is evident and presentation is organized